Powerplay's design team grew from 2 to 6 members.
Now, with no existing design guidelines or libraries to follow, designers went rogue, creating their own elements, resulting in a design mishmash – mismatched colors, fonts, icons, and spacing. This turned app's appearance into a jumble with its visual disparities.

Meanwhile, This also drained designers and developers time, collaboration and productivity, as they had to create these custom components repeatedly. It was a productivity crisis on both fronts.

It became an urgent design challenge to overcome.